The Bottled Waterproof Walkman by Sony

The Bottled Waterproof Walkman by Sony

The Bottled Waterproof Walkman by Sony

In releasing their new underwater, swimmer-friendly MP3 players, Sony and DraftFCB has come up with The Bottled Waterproof Walkman. Showing the waterproof function of the walkman, Sony packaged its sets immersed in a bottle of water – creating a one of a kind marketing and consumer experience.

“This simple packaging innovation gave us a unique way to display the product, which instantly demonstrated its benefit.

And transformed the humble vending machine into a conversation starter and a distribution channel. Allowing swimmers to buy the product as easily as they’d buy a bottle of water.”

“It lifts your mood, distracts you from fatigue, and is proven to increase your endurance. It’s no wonder MP3 players have become an essential piece of kit for any fitness fanatic. You can barely step foot in a gym without overhearing somebody’s thrash metal playlist.

But amidst the cacophony, there is one bastion of silence that remains. The swimming pool. Swimmers have been left to battle on in solitude, with their thoughts their only company.

So when Sony briefed us on the W Series Sports Walkman, their first wearable, wire-free, and waterproof mp3 player, it quickly became clear that swimmers were our ideal target. But the challenge was getting the attention of this niche market. ”

“Mass media? Probably not particularly effective in this case. We needed to get it somewhere swimmers couldn’t ignore it, right where they needed it the most.

So we hijacked something they’ll find in every fitness centre the world over – vending machines. In order to do this, we placed the product in bottled water, something else every swimmer needs, and in doing so created the perfect product demonstration.”



Top 3 Qualities of any Good Internet Marketing Company

Loginworks ONE – The Internet marketing company in India

When you go out looking for an internet marketing company for your business, you find no dearth of such companies in this country. In certain regions, like the National Capital Region, the sheer number of these companies is so high that choosing the right company for your business becomes quite a task. At the end of the day, it boils down to your requirement. Any company that can provide you exactly what you want will qualify to be your service provider. However, there are some qualities that separate the good companies from the average ones. Although this list could be exhaustive, here are the top 3 qualities that you must always look for before zeroing in upon the company of your choice.
Wide Gamut of Services
Internet marketing is a huge term. It encompasses multiple disciplines of making content more readily available on the internet and reaching out to the widest possible audience with the least amount of expenditure. The major disciplines of internet marketing include search engine optimization, search engine marketing and social media management. Search engine optimization, also known as SEO, aims at improving the ranking and visibility of websites on major search engines like Google, Bing and Yahoo. Search engine marketing, also known as PPC (pay-per-click), involves displaying ads of specific webpages over a network of search engines and their related websites. This includes Google AdWords, Bing Ads, etc. Social media management, also known as social media marketing or community management, involves distribution of content in interactive ways like text, photos and videos and advertising on social media websites like Facebook, Twitter, Google+, YouTube, Instagram and Pinterest. When choosing your company, make sure that it provides a complete range of services that necessarily encompasses these three sections.
Experienced Professionals
It always helps to have experience. There are a lot of internet marketing professionals, and all have their own ways and means because there is no guide or rulebook to this art. Innovation is almost always beneficial, but can also go wrong at times. However, if the same innovation is coupled with experience, then it can work wonders for both the client and the company. Experienced professionals also know how to get the work done faster and better, because they have seen multiple scenarios in their career. Therefore, always look for a company that offers a good mix of young and experienced professionals.

Transparent Process
The process of any company defines how well it is going to perform for the client. There should be one representative of the company who does the client servicing and the rest should focus on doing the job well. Coordination between the company and the client should be frequent and transparent, and every decision must be followed up with necessary action(s). This results in the successful completion of a project and allows for an even work flow of the entire project. This also makes it easier to track the progress and speed it up if need be, without errors.
Loginworks specializes in all types of internet marketing services like search engine optimization, social media marketing and search engine marketing. Our dynamic professionals have experience in all types of industries, including real estate, education, health and medicine, hospitality and banking & finance.

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Online Retail – Mining for Gold

Online retailers live in an ever-changing environment, and the ability to stay competitive is the difference between doing well and doing nothing. In today’s fast paced internet market place, if you aren’t using web scraping, you are missing a key component to growing your business.

Data Mining

Data mining your competition’s prices and services and making sure your prices and services are similar, or even lower, is what makes the difference. Why should your customer choose you if they can get the same product somewhere else for less? What data you collect and how often you update it is also another key ingredient to success.

Extract Website Data

Web scraping allows you to gather information from your competition and use it improve your position in the market. When you extract website data from your competitor’s website, it allows you to conduct business from a position that doesn’t involve guess work. The internet is an environment that is constantly being updated and changed. It is vital that you have the ability to have up-to-date information on what others in your market are doing. If you can’t do this, you really can’t compete.

Application of Information

When you know what your competitors are doing all the time, you can keep your business a little more competitive than they are. When you have information such as monthly and even weekly price variations in the market and what products and services are being offered, you can apply that information to your own pricing matrix and ensure a competitive edge in your market.

An Army of One

Web scraping gives you the ability to see what is going on in the market at all times. You can monitor just about anything you choose with a web scraping service. Many online retailers are very small operations and they don’t have the resources to constantly monitor each competitor’s website – so engaging a web scraping service is like having your own marketing and research team working for you night and day to keep tabs on them. You choose what it is you want to know, and your research team goes to work. Simple.

Staying Ahead of Trends

Having the ability to recognize trends is the key to any business, especially on the internet were information is so fluid. The business that can identify a trend quickly and take advantage of it will always stay one step ahead. That’s why big corporations have teams dedicated to researching market trends and predictions. If you can see where something is going, you can always get ahead of it. That’s what web scraping can help you do – identify those trends in your market so you can get in ahead of the pack.

A Helping Hand

Sometimes running your own online retail business can be a daunting and lonely ordeal. Even those that have a great deal of experience with the internet can feel lost at times. A web scraping service is a tool you can use to help yourself in such times. Web scraping is automated and precise, and it gives you the ability to have vital information delivered to you in a manner you can understand and use. It’s one less thing to worry about – and the information you get from data mining is what every business owner actually should worry about – what the competition is doing? With a web scraping service, you can concern yourself with other things – like making more profits.

Dheeraj Juneja
Founder & CEO
Loginworks Softwares
A Virtual IT Team for your business

Loginworks Softwares Web Scraping Service

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A Viable Option Easy on the Purse and Extremely User Friendly

A Host that Works Magic

Choosing the best host can be quite a problem. Not everyone is tech savvy and while many do find themselves quite adept at working gizmos, they may not be conversant with what they really need when it comes to having a reliable website. When choosing web hosting services one of the first decisions that most people tend to make is to opt for a Windows host. This is primarily because everyone is comfortable because hardly any system functions without Windows! However when you look at the big picture Linux distributions are way better in the server department because there are a wide range of applications and scripts that one can use. The additional advantage as mentioned in detail on the website is that they are not that heavy on the pocket. Aside from price the administrator privileges provides the authorized customer access with myriad controls with open source features. For the tech savvy professional, the service supports software like Apache, MySQL, PHP and Perl to name a few of the scripts used.