360 degree social media marketing is a method of digital marketing that focuses on consumer behaviour, engagement and participation and is largely dependent on social media platforms for its successful implementation. 360 degree marketing is a technique that has been implemented for years but it is now that it has started proving excessively useful to the online presence of a business, owing rise in prominence and widespread mainstream popularity of social media and networking websites like Facebook, Twitter, Google+, LinkedIn, Instagram, Tumblr and Reddit. It consists of two major techniques – integrated digital marketing and Web 2.0. Combining these two concepts, 360 degree marketing can be used to enhance the current marketing strategy and the results, help brands, products and services attain better awareness and popularity, enhance consumer loyalty and boost overall sales.
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