Adobe Launches Primetime 2.0 With Cloud Ad Insertion, Adds Xbox 360 And Roku Support


Adobe’s Primetime isn’t among the company’s most well-known services, but if you watched the Olympics online, chances are you have interacted with it. It’s Adobe’s platform for online TV delivery and monetization and it counts the likes of TBS, the Tennis Channel, Major League Baseball, WWE, M6 RTL Group, NBC, Comcast, Shaw and Bell Media in Canada among its users. And if you ever watch TV on your tablet or phone, chances are you’ve also used Primetime to tell the channel that you are a cable subscriber.

Today, Adobe is launching version 2.0 of its service at the 2014 NAB show in Las Vegas. As part of this update, Primetime now includes a new cloud-based ad-insertion service that allows its users to insert ads into live, linear and on-demand content across platforms. Given that broadcasters can provide online viewers with far more targeted ads than through regular cable TV distribution, more flexible…

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