Bing – Deep Link Management

Deep Link Management

Deep links are those additional links that show up underneath the main website URL. They are usually the links to the most popular pages on a website. Bing has announced changes to the way webmasters can manage deep links in Bing Webmaster Tools. Deep links are displayed algorithmically. The search engine algorithms usually detect which website pages will be the most useful and popular and display them below the main website URL. However, the algorithms may not always be right in displaying the link over there. Also, sometimes webmasters may want to block a particular deep link from appearing under the URL. In such cases, webmasters can change the links or block them from appearing at all.

Before releasing this new service, Bing has also removed a couple of features it previously used to provide. For example, Bing previously offered webmasters the ability to apply weights to existing deep links, and they previously displayed all of the deep links that were there for a website, along with a preview of what they looked like.

Major Changes

The ability to block a deep link URL from showing up anywhere with a single option

Bing now provides the ability to block a deep link from anywhere, below any parent URL on the website. You can do this together by simply not providing any URL. This will prevent the deep link from appearing anywhere. You can also block a deep link from appearing only for a specific URL by providing that URL.

The ability to block a deep link only in a specific country/region

Bing will now provide the ability to block a deep link from appearing in specific countries or regions (or “Bing markets” as they choose to call it). Previously webmasters had to block the link from everywhere but now they can be blocked in specific locations too.

No more limitations

By not displaying the preview anymore, Bing will not need to copy all of the rich information to Webmaster Tools and thus webmasters can provide Bing with any deep link. After this new addition, all webmasters will be able to control their deep links, no matter what their website’s popularity is or which country the deep link is showing in.

Blocks expiring automatically after 90 days

This allows for proper cleanup and automatic housekeeping, since blocks will expire after 90 days, similar to how URL Blocks expire. Webmasters can also extend the expiry of blocks for another 90 days and Bing will alert them at the time of expiry in their Message Center well in advance before the expiry of the blocks.

With the changes that Bing has announced, it hopes to have removed some redundant features while adding more functionality and flexibility. Webmasters and website owners will get more control over the deep links that will appear below their main URL, which is definitely good news for them.


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